President and CEO at NorthStar Advisors Laguna Niguel, California
Leader-Innovator-Strategist: Business consulting on Business Processing Applications (BPA), Robotics and AI, right-shoring, and M&A
Jim is the President/CEO of NorthStar Advisors Group. He has set his company’s vision, mission, and strategic direction based on his 36+ years of senior level experience in the insurance business.
Prior to starting NorthStar Advisors Group, Jim was in charge of sales growth and the P&L for several divisions at Blue Shield f California, including Large Group, Small Group, and Self-Funded/TPA divisions. Leading Sales Initiatives and Teams through profitable growth and market share expansion.
Jim Elliott is the current President and CEO of NorthStar Advisors Group, a consulting group formed to apply his 36 years of senior level Insurance Executive experience to help connect and support companies, source talent, optimize business processes, and provide a dramatic impact on financial performance.
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2018 - Present
NorthStar Advisors Group
President and CEO Orange
County, California AreaAfter a long career and a deep understanding of the insurance marketplace and how to run large divisions for profitable membership and financial growth, Jim has begun his next venture to help companies benefit from his Global processing relationships to help drive and significantly improve top and bottom line results for his clients.
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2013 - 2018
Blue Shield of California
Vice President/GM of Small group, Large group, and Producer and Channel Partner Relations Costa Mesa, California
Lead Channel Partner strategy and Enterprise sales and service across multiple business segments from Small to Large core business groups. Responsible for broker, consulting, TPA, GA and other contributing segments.
Demonstrated expertise
Engineering of Sales Compensation Programs
Designing and implementing sales organization structures
Successful development of Interdepartmental Initiatives and Matrix relationships
Management of turn-around plans for underperforming Business Unit
Growth of membership and bottom-line financial results
Entrusted with Small Group, Large Group, and Self-Funded divisions with Billions of dollars of revenue
Exceeded sales objectives and expanded market share
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2007 - 2012
Blue Shield of California
VP Sales & General Manager – Large Group Business Unit
Executive leadership of Large Group division comprised of 130 sales, account management and sales support professionals serving the 51-3000 market segment. Responsible for Profits and Losses of business unit.
Led a comprehensive turnaround for Large Group sector, established Blue Shield as a producer-centric , service oriented organization, and designed and developed new systems to manage a high volume business unit.
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1990 - 2007
Blue Cross of California
Regional VP Sales/Director Sales/Group Manager – Large GroupBusiness Unit
Executive leadership of large group sales division comprised of 100 sales, account management and sales support professionals serving 2,000 customers and representing more than 1,000,000 members in the 51-5000 market.
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1985 - 1990
Transamerica / Provident Life and Accident
Sales Manager
Producing Manager responsible for office growth and management
Managed staff of 7 sales and service associates
Sales Representative
Responsible for Sales Growth with assigned Large Group Brokers
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1982 - 1984
Prudential Insurance
Sales Representative
Responsible for Sales Growth in LA and Orange County
Completed 9 month training and testing
Responsible for Sales Growth with assigned brokers in LA